Design Huddle vs. IMG.LY vs. Polotno

White-label graphic design and video software refer to tools that organizations can embed into their websites or offer as standalone solutions. The software typically features template-based media creation, empowering businesses to deliver a premium design and editing experience for their customers.

In this blog, we explore the different types of white-label graphic design software and review the top competitors to help you find the best fit for your goals, resources, and priorities. 

What are the different types of white-label graphic design and video software?

When evaluating white-label graphic design software, two primary types of platforms dominate the landscape: cloud-hosted design and video editors, as well as SDKs. Each tool serves a distinct audience and use case, with resource requirements ranging from minimal technical involvement to full developer implementation.

So, how do they compare to each other?

Cloud-hosted graphic design and video software

Cloud-hosted graphic design and video tools typically provide themed, ready-to-use, embeddable editors with integrated templating, user management, and project storage, eliminating the need to build from scratch or invest in extensive back-end development. They blend the quick deployment of a turnkey platform with the optional flexibility of custom development. 

Specifically, cloud-based storage delivers fast, dependable performance without requiring developer resources to manage servers, maintain infrastructure, or host assets. This ensures rapid and reliable rendering of projects, templates, and media at scale while enabling a collaborative design environment, version control, and easy access from anywhere. 

Since cloud-hosted graphic design and video software is already fully developed, incorporating additional custom features is quick and straightforward. APIs empower users to customize the back-end infrastructure—like integrations and workflows—to meet an organization's exact requirements, while the front-end SDK allows users to tailor the visual appearance. This makes cloud-hosted media solutions an ideal fit for agencies, brands, SaaS platforms, franchises, and web-to-print businesses that focus on key revenue-generating components rather than technical build-outs and ongoing platform maintenance.  

Design and video editor SDK

A design and video editor SDK is a collection of tools, libraries, and APIs that enable customizable design and video editing within a site or application. Instead of delivering a fully hosted, out-of-the-box platform, a design and video editor SDK provides developers with the toolkit to build their own backend systems and workflows that complement the front-end editor. For organizations with the resources and need for complete control, deep backend customization, and the ability to build a native mobile app, an SDK presents a great option. 
Implementing a custom backend requires extensive technical expertise, developer resources, and a significant time investment to manage hosting, maintenance, media storage, and the development of the entire media creation, user, and admin experience. 

White-label graphic design and video software platforms

Choosing the correct type of white-label graphic design and video software platform depends on your unique goals. Let’s dive into the three main competitors in the white-label graphic design and video software landscape.

✅ Design Huddle
✅ Polotno
✅ IMG.LY

Which type of white-label graphic design and video software is right for me?

Design Huddle at a glance

Design Huddle is a white-label, web-based media creation platform that seamlessly transforms existing designs into editable, lockable templates, enabling easy media personalization through both programmatic customization and intuitive, hands-on editing. 

Whereas most design and video editor SDKs require building backend functionality from scratch, Design Huddle offers a ready-made platform with a robust API library and JavaScript SDK for custom integrations and tailored UI experiences. Customers gain the flexibility to customize to their requirements, without the complexity of hosting, building workflows, managing media creation, or developing permissions from scratch. 

Design Huddle's key advantages

• All-in-one platform for every media format - Import, create, and edit templates for digital, print, video, and slides all within one tool.
  
  
• Plug-and-play editor with limitless customization - Start with a ready-made editor and effortlessly add customizations using our API and JavaScript SDK.
  
  
• Built for everyone—from beginners to experts - Simplify design customization for users of all skill levels with an intuitive UI and drag-and-drop editing.
  
  
• A perfect fit for your creative workflows - Import media created in your favorite design apps and convert it into editable templates by seamlessly integrating Design Huddle into your existing design process.
  
  
• Personalized media, delivered at scale - Fast-track production, save time, and boost efficiency by streamlining repetitive production tasks on existing designs and videos with creative automation.
  
  
• Centralized media assets - Eliminate back-and-forth in collaborative design environments, ensure brand consistency, and deliver a user-friendly editing experience by hosting, managing, and sharing assets through custom libraries and stock media integrations. 
  
  
• Creative control powered by design safeguards - Maintain design integrity while empowering maximum creative independence with simple editing workflows and built-in design guardrails, such as template locking, placeholders, and variable elements.
  
  
• Support for standard and advanced print use cases - Guarantee high-quality prints with full support for CMYK, layered print-ready PDFs, vector graphics, and bleed markings in PDF exports. Advanced features include large-format printing, variable data printing, custom-shaped stickers, product backgrounds, spot color support, and custom registration marks. Learn more here.
  
  

Design Huddle is highly rated by users, with 91% of G2 reviews rated 5 stars.

White-Label Graphic
Design Software Checklist:
Must-Have Features

Who uses Design Huddle?

• Agencies, brands, and in-house marketing teams use Design Huddle to expedite project delivery by giving teams creative control within brand-approved guardrails and eliminating time-consuming design bottlenecks.
  
  
• SaaS and technology platforms embed the solution to effortlessly expand their product offerings with a custom media creation experience, using creative automation to personalize content at scale, combined with a user-friendly drag-and-drop Editor.
  
  
• Franchises implement Design Huddle to scale marketing across a vast network of business owners, maintain brand consistency, and enable franchisees to localize content effortlessly.
  
  
• Web-to-print businesses utilize the platform to simplify their users' design experience and boost engagement by making standard and large-format products, such as packaging, signage, stickers, and other unique items, easy to personalize.
  
  

Design Huddle pricing

Try Design Huddle through a demo account or a paid pilot program. Plans range from $500 to $750 per month, with custom quotes available for enterprise plans.

How Planning Center increases custom video production
26-fold with Design Huddle 

“Replacing our proprietary platform with Design Huddle was the solution we needed from day one.” Benson Lee, Product Manager

Polotno at a glance

Polotno is an SDK that provides developers with a visual design toolkit to create and host a lightweight, web-based, embeddable design editor and media creation experience.

While the SDK provides a framework for extensive editor customization, it also requires developers to build the backend infrastructure, including workflows, media creation, user portals, permissions, and media storage, as well as ongoing hosting and maintenance. 

The benefit is that, with sufficient time and resources, the SDK provides complete control over the backend, making it a viable solution for businesses that require deep customization.

Discover the key differences between Design Huddle and Polotno.

Polotno currently has no customer ratings on G2.

Who uses Polotno?

Polotno’s Design and Video Editor is often used by businesses with robust engineering resources that want control over both backend and frontend setup.

Typical users include: 

• AI startups
• Digital product companies
• Web-to-print businesses
  
  

Polotno pricing

Start with a free 100-day trial. Plans range from $199 to $399 per month, with enterprise pricing available upon request. 

(Source: Polotno)

IMG.LY at a glance

IMG.LY’s CreativeEditor SDK is a customizable graphic toolkit that enables developers to integrate template-based design, video, and photo editing functionality into mobile, web, desktop, and server-side applications.

Similar to Polotno, IMG.LY is not a plug-and-play editor and requires developer resources to build a media creation experience that integrates seamlessly into their existing apps.

IMG.LY is a strong choice for businesses that require deep customization or want to build a fully tailored media creation experience, and have the technical resources and time to support that level of implementation.

IMG.LY has earned 5-star ratings from 75% of reviewers on G2.

Who uses IMG.LY?

Customers across a wide range of industries use IMG.LY’s SDKs to embed photo, video, and design editing functionality directly into their apps:

• Web-to-print businesses
• Brands and agencies
• Martech companies
• DAMs
• Website builders
• E-commerce sites
• E-learning sites
• Social media and creator apps
  
  

IMG.LY pricing

Experience IMG.LY SDKs with a 30-day free trial. Get a custom quote based on your project specs for ongoing usage.

(Source: IMG.LY and G2)

Cloud-Hosted vs. SDK vs. Custom-Built Editor: What's Right for Your Business?

Ready to see how Design Huddle can support your media creation needs?