Video automation is a powerful driver of audience growth and reach. Here’s a fact you can’t afford to overlook—businesses that embrace video grow their revenue 49% faster than those without an effective video strategy. 

Yet many organizations still rely on manual, resource- and time-intensive processes, making it nearly impossible to scale video output efficiently. As a result, their video marketing strategies ultimately fall short.

This is where video automation makes all the difference. The key to success is producing video in high volumes, fast, with automated video creation. Instead of spending time on repetitive production tasks, video automation reallocates that time to high-value work, such as creating compelling video designs that captivate and delight new audiences.

 In this guide, we’ll answer the questions: 

• What is video automation, and how does it benefit you?
• Who uses video automation?
• How does video automation work?
• What features to look for in video automation software?
  
  

Video automation 101: What it is and how it benefits you 

Video automation is powered by software that utilizes a template-based approach, combined with programmatic data population, to automate tasks such as filling in names, images, pricing, and other content into pre-designed video templates. 

The strategy empowers businesses of all sizes to scale personalized video production effortlessly, expand their impact, and engage their audience. Video automation continues to level the playing field, giving organizations, regardless of budget or resources, the opportunity to win with video.

So why is video automation important?

Scale without limits - Generate thousands of videos in minutes, free from the burden of cumbersome production tasks that slow output. Simply configure templates with placeholders for video, text, logos, and colors, and let video automation software personalize video templates programmatically. 

Strengthen design consistency - Keep visuals and messaging on-brand, even at scale. Whether you’re personalizing a few videos or thousands, automation ensures every video meets your brand's standards, helping to grow recognition and foster trust with your users.

Accelerate production - Reduce production time from weeks to hours by implementing automated workflows that scale design output effortlessly and guarantee high-quality results. 

Personalize at the user level - Deliver tailored content for every viewer, region, or product, without the hassle of manual edits. Unlock new opportunities to attract and retain customers with hyper-personalized videos that feel unique to them.

Enhance customer engagement - Give users a significant jumpstart on personalization with pre-populated video templates, making it faster and easier to customize and actually finish designs.

Video automation drives growth across industries and channels

Video automation enables organizations across industries and various marketing channels to scale video production efficiently, without the hassle of personalizing individual video elements. The result? Greater output, improved quality, and more compelling content.

Here’s how businesses are using video automation:  

Marketing - Event teams create company invites, countdowns, and promotional videos for product launches and events with video automation to spark interest.

Signage - Companies produce dynamic, location-specific digital signage to effectively captivate new audiences.

Digital - Marketers create personalized video ads and social content for various audiences and platforms to maximize engagement.

Real estate - Realtors leverage automation to generate custom videos that include listing specifications and agent details, helping attract potential buyers. 

Retail - Retail chains rely on automation to produce localized promotional videos that highlight location-specific sales and drive consumer interest.

Technology - SaaS companies deliver personalized onboarding and welcome videos to encourage product usage and adoption among new clients.

Ecommerce - Organizations produce product videos with updated pricing and specs to keep information relevant and accurate.

Planning Center traded in manual processes for automation, skyrocketing video output 26-fold

Planning Center aimed to transform its custom video creation process from a manual to an automated self-service solution for customers. With Design Huddle’s Media Creation Platform, Planning Center saw remarkable growth.

How does video automation work?

Design Huddle’s video automation software replaces manual processes with automated video creation, enabling users to quickly generate fully custom videos, expand production efforts, and streamline video editing. 

Our platform imports motion graphics from After Effects and Figma using LottieFiles and converts them into dynamic, easy-to-edit video templates. Simply connect your data source via API, tag the variable elements, and programmatically generate variations. Best of all, you give users the power to personalize the final results with the most intuitive, hands-on, and automated video editing workflows available.

Here’s what sets us apart:
👉 Full editing control - Other video automation tools limit you to what you upload — our powerful editor goes further, delivering intuitive, hands-on editing control so you can customize and personalize video variations to perfection. 

👉 Unified media creation - While most video automation tools stop at video, our end-to-end solution brings every media type together in a unified platform. By offering user-friendly, consistent workflows across media, you lower costs with a single license, simplify editing, and only need to learn workflows once.

👉 Embedded personalization - Enable users to personalize their videos directly within your platform or website. No extra tabs, just a streamlined user experience.

Here’s how to use Design Huddle’s video automation:

Step 1 - Create video templates or import motion graphics

Our video automation platform ensures the ultimate flexibility to create your way with user-friendly template configurations. Design videos from scratch with video clips, audio, text, images, and graphics directly in the platform, or seamlessly import After Effects and Figma motion graphics via LottieFiles and convert them into editable templates or individual design elements. If you want end users to personalize videos directly, you can lock specific design elements within templates. This establishes design guardrails that give users the freedom to customize in the Editor while staying within approved parameters.  

Step 2 - Tag dynamic elements and connect your data source

Enable admins to tag individual template elements, such as placeholders for logos, text, audio, and images, for automation, saving time and streamlining video automation. Then connect Design Huddle to your data source (e.g., CSV, CRM, ecommerce platforms, etc.) via API to populate templates with text, media, and graphics. You can even leverage AI-generated content to dynamically populate video templates.

Step 3: Generate and render countless video variations with ease

Let our platform automate video creation and produce engaging videos for localization, ads, digital signage, personalization, and more. With enterprise-grade security and cloud-based rendering, you get high performance, scalability to handle large volumes of rendering jobs simultaneously, and consistent quality, ensuring flawless video output every time. Distribute your videos across all channels by exporting them in multiple formats, including MP4, WebM, and GIF.  

Bonus step: Give end users the power to personalize

Video automation accelerates personalization by programmatically populating templates from your database or preferred data source. But sometimes, you want to take videos even further. Our all-in-one video automation platform combines automation with hands-on editing, allowing users to tailor video elements beyond the scope of automation. Simply embed our white-label editor into your site or platform to enable click-to-customize functionality.

What features to look for in a personalized video automation platform?

Selecting the right video automation software requires time and thorough research. The wrong platform isn’t just detrimental to costs; it depletes resources and stifles team performance. 

To encourage user adoption, choose a solution with robust features and intuitive workflows that simplify the creation and completion of video projects, resulting in polished and impactful results. 

Start your search here:

👉 Video automation and editing - Take video automation to the next level with intuitive video editing tools, empowering users to tailor designs to their exact specifications.

👉 A complete media creation solution - From video and print to digital and presentations, manage all your media creation in a single platform. 

👉 Unmatched scalability - Fast-track video production with automated, template-based video creation.

👉 Seamless motion graphics imports - Convert motion graphics into easy-to-edit templates that blend programmatic customization with intuitive, hands-on editing control. Import motion graphics from After Effects and Figma via LottieFiles to generate editable templates for additional customization.

👉 Flexible API and JavaScript SDK - Build custom UIs and platform integrations on top of a plug-and-play embeddable editor that blends seamlessly with your site and provides workflows tailored to your users. This custom approach guides users through video personalization with ease, encouraging greater engagement and increased video output.

👉 Streamlined content creation - Leverage powerful features like template locking and centralized media assets to maintain brand consistency and deliver a seamless user experience.

White-label video editor checklist: Key features that drive results

Explore all that our Video Automation Software has to offer.