About Bon's Eye Marketing

Bon’s Eye Marketing is a full-service creative agency specializing in branding, digital strategy, and franchise marketing. The agency helps businesses and franchisors grow through impactful brand positioning and innovative campaigns that drive long-term success. They collaborate with national franchise brands to develop and execute scalable marketing programs that uphold brand standards while enabling local customization. 

To further support networks, Bon's Eye Marketing launched FranBAM—a brand asset management platform that empowers franchisees nationwide to quickly create brand-compliant, localized assets.

At a glance

Industry - Marketing, Branding, Software Development
Company - Bon's Eye Marketing
Website - Bonseyeonline.com
Opportunity - Launch the FranBAM platform to maintain brand consistency across all locations and make localized franchise marketing faster and more efficient.
Challenge - Solutions like Canva offered limited brand control and flexibility, while custom design work often resulted in slow turnarounds and inconsistencies across the network. 
Solution - Design Huddle 
Customer since - 2023

The opportunity

Unite franchisor brand control and franchisee marketing autonomy to deliver results-driven campaigns 

Bon's Eye Marketing has long delivered value to franchises through impactful branding and marketing campaigns that drive actionable results. To ensure these campaigns are effective across the network, Bon's Eye aims to empower franchisees to implement them locally, striking the right balance between safeguarding brand integrity and enabling design autonomy. 

Without a unified media creation platform and centralized brand assets, however, franchises risk brand inconsistencies if franchisees potentially deviate from standards. At the same time, franchisees can become disheartened if they lack the tools and resources to customize marketing for their local audience, especially when faced with limited promotional support, outdated brand materials, or overextended corporate marketing teams.

The agency needed a media creation solution that could win over both franchisors and franchisees.

The solution

Launch FranBAM, powered by Design Huddle’s next-generation media creation platform

Bon's Eye’s previous solutions struggled to deliver on-brand campaigns while still providing the flexibility needed for local customization. Traditional solutions like Canva offered insufficient brand controls, while custom design work proved too time-consuming and inconsistent.

After evaluating off-the-shelf design tools and custom software development, the agency selected Design Huddle for its white-labeled editor with strict brand controls and an intuitive design experience for franchisees. 

This enabled Bon's Eye to launch FranBAM, a brand asset management system built on Design Huddle’s robust media creation platform, bridging the gap between franchisor brand control and franchisee marketing independence.

"Design Huddle gave us the foundation to create FranBAM, a platform that empowers franchisees while protecting the brand. It has streamlined our marketing process, improved consistency, and saved countless hours for both our corporate team and our partners."

- Sarah Bon, Vice President, Bon's Eye Marketing

Results

Since using Design Huddle, Bon's Eye continues to simplify the media creation process, reduce one-off design requests, and strengthen brand consistency across its franchise network.

Average media creation turnaround dropped from days to under an hour, accompanied by a 60% decline in one-off customization requests

Bons Eye’s marketing and creative teams use Design Huddle to build, upload, and manage branded templates with ease. The PDF Import tool streamlines the process of importing and converting existing designs into editable templates that franchisees can personalize.

With a consistent and straightforward editing experience, franchisees can quickly tailor marketing materials—from social media posts and promotional videos to digital and print signage—using intuitive drag-and-drop functionality. By empowering franchisees without prior design experience to create branded content, Design Huddle reduces corporate design requests, accelerates turnaround times, and ensures brand consistency across the network.

Franchisee adoption of FranBAM reached 80% within the first six months

FranBAM has been a success with franchisees, giving them the confidence to tailor content without relying on external resources. Custom-branded templates with locked elements and defined placeholders guide franchisees on where they can customize content, preserving brand integrity. 

A centralized asset library preloaded with brand assets—logos, fonts, and colors—provides quick access to everything the franchisee needs to update text, replace images, and localize content. Plus, with the ability to export vector-based, print-ready PDFs and send them directly to print from Design Huddle, franchisees can launch campaigns more efficiently.

“Franchisees frequently mention how simple and intuitive the editor is compared to other design tools. They appreciate being able to quickly add local information without worrying about “breaking” brand guidelines, and many say it gives them the confidence to market their business more actively.”

- Sarah Bon, Vice President, Bon's Eye Marketing

 Ready to see how Design Huddle can help your franchise?