We’re in an era where everyone is a designer, regardless of their professional design expertise. Yet, starting from a blank canvas and navigating complex design tools can be intimidating for most consumers. They expect more autonomy and want to be in the driver's seat when it comes to creating designs and videos. However, to have a successful design experience, they need a starting point - not just a blank canvas - as well as user-friendly workflows that enable them to make changes like updating text, swapping out colors, and replacing images.
Design Huddle’s white-label, embeddable media creation platform delivers on your consumers’ expectations. Our creative automation solution is the first step in giving you the tools to create personalized media for your customers that provides them with a solid foundation to make additional customizations. Our intuitive workflows and sleek UI then make it easy for users to customize content on their terms.
Let’s explore how our platform equips businesses across industries with sophisticated media creation capabilities and the resources to expand your product offerings and increase revenue. We’ll also dive into why licensing an existing media creation solution is more cost-effective than building one in-house.
Our creative automation accelerates the user design process, allowing you to personalize print, video, and motion graphic templates for your customers by programmatically populating them with text, media, and colors from your CRM, DAM, or third-party media library. This gives users a substantial headstart on the editing process. With our creative automation, you can generate real-time preview thumbnails of multiple templates for your customers to choose from.
Design Huddle’s flexible UI increases user engagement by providing a custom editing experience and intuitive workflows that meet your unique business requirements.
👉 Create form-based editing workflows to deliver a quicker and easier way for users to make basic changes, such as updating text or colors.
👉 Override default design controls with the SDK to fully customize the design workflow and user experience so that it seamlessly blends with your site.
👉 Implement custom validation for image quality, file type, text length, blacklisted terms, and required fields with our JavaScript SDK to automate quality checks.
Take advantage of powerful features that make editing media straightforward.
👉 Use template locking and placeholders to define the elements and specific template properties your customers can edit. These guardrails empower users with design consistency and intuitive workflows to personalize their media.
👉 Manage and integrate media assets - such as existing libraries, a DAM, or any third-party media provider - to power programmatic media creation and equip your users with a streamlined editing experience.
The key to user engagement is to provide consumers with an exceptional experience and consistent editing workflows. This is exemplified by our customer Brandfolder, a leading DAM platform. The company aimed to unlock greater control over the entire user experience with a unified solution for marketers and creatives to collaborate and create meaningful brand interactions for their customers. Read their full success story here.
Customers expect a single-tab experience when engaging with a website, yet many B2B design tools, including Canva Enterprise, link customers to separate tabs and different interfaces to edit designs and videos. Keeping customers within your platform boosts user engagement and retention, resulting in increased revenue. That’s why we’ve designed our white-label, API-first design and video creation platform to embed directly into your product. This allows you to fully customize the user experience with our SDK.
Design Huddle’s Creative Automation and user-friendly editing experience offer a winning combination for customers looking to broaden their product lineup and generate new revenue streams.
For example, Looka, an AI-powered logo and brand-kit maker, turned to Design Huddle’s Creative Automation to launch a new subscription-based product. Previously, the company primarily focused on generating logos; however, they explored new opportunities for users to visualize their branding on pre-personalized marketing collateral using creative automation. The monthly subscription gives users access to branded marketing materials that can be sent directly to production, boosting Looka’s recurring revenue.
When companies attempt to build media creation capabilities on their own, they quickly learn how taxing it is on developer resources and the significant impact on their costs. Hosting infrastructure to support design editing and efficient video rendering at scale is quite expensive. They may make incremental progress in building a basic media creation tool, but they’re unable to keep investing in product development to maintain browser compatibility and meet the latest design trends and consumer expectations. Creating a custom solution requires a substantial time commitment, typically resulting in launch delays and missed revenue opportunities.
If you’re considering a “do it yourself” approach, evaluate whether you can fully develop and maintain media creation capabilities that:
👉 Provide a creative editing experience for all mediums (e.g., digital, video, and print) that keeps pace with a dynamic industry.
👉 Offload traditional developer tasks to designers, including configuring templates and tagging elements for creative automation.
👉 Empower your customers with user-friendly workflows and a simple interface that enables anyone to customize designs and videos.
👉 Offer personalized media by integrating into a CRM, DAM, or other third-party platform.
If you’re hesitant, avoid investing the resources to build a solution in-house. Settling for a subpar media creation platform carries significant risks, including losing customers to competitors, decreased customer adoption and retention rates, and a greater burden on customer support.
Producing tools that can automatically create personalized media but also give end users the ability to edit the media intuitively is complicated. Design Huddle offers the best path forward. For the last six years, we’ve continuously developed new customer- and user-driven functionality, from a smooth PDF import tool to custom integrations to the latest generative AI features. Product managers are relieved when they find Design Huddle – especially after trying to build a comparable solution on their own. They can move quickly to expand their product offerings and, in the process, grow their business.
If blank canvases and a poor user editing experience hamper your product's growth (and revenue), it’s time to make a change.
Whether you’re an established platform ready to broaden your offerings or new to the market and need a media creation tool that can launch quickly, we have the right solution for you. Schedule a call to get started.