Market Dwellings is a leading ecommerce store that offers creative design and print materials tailored for real estate agents seeking to enhance their professional brand beyond standard cookie-cutter options. Agents are busy and simply don’t have the time or resources to invest hours creating custom materials. However, they know the essential role that consistent and professional branding plays in attracting the right clientele.
Market Dwellings bridges this gap by providing a simple online solution that enables agents to quickly personalize a wide range of high-quality products with low minimum order quantities and competitive pricing. The products include signs, stationery, open house flyers, and a variety of unique promotional items that help agents stand out from the competition.
Industry - Ecommerce
Company - Market Dwellings provides customizable marketing materials for real estate agents
Website - Marketdwellings.com
Opportunity - Expand product capabilities to boost sales
Challenge - Their previous design solutions were complex, resulting in challenging user workflows and manual processes that hampered business growth.
Solution - Embed Design Huddle’s Web-to-Print Platform into Marketdwellings.com
Customer since - 2021
Market Dwelling’s site already featured hundreds of products. Yet, the company understood that increasing its product range was the best way to increase sales, strengthen customer retention, and continue equipping agents with unique design and print materials. Thus, the vision was to broaden their product offering to include new marketing materials, such as yard signs, that real estate agents could easily customize.
Unfortunately, Market Dwelling's growth was stifled by two significant shortcomings of the company’s previous design platforms.
The Market Dwellings team envisioned a full suite of custom marketing materials. However, implementing this proved challenging due to the manual backend setup processes, which resulted in excessive costs and considerable effort to add a product. Uploading even a few designs took hours and was incredibly complicated. Their software at the time didn’t support the efficiency and flexibility their team needed to grow.
Even after successfully adding design templates, they were still required to personalize their customers' designs manually. Additionally, the previous design tools made the editing process challenging—whether it was simple text edits or color changes—even the most basic updates drained Market Dwelling’s internal resources. This led to excessive–and often frustrating–back-and-forth design revisions between the agents and the Market Dwellings team. The manual processes challenged their ability to manage multiple design requests effectively, making it impossible to scale their product range.
After the limitations of their previous solutions, finding the right platform was crucial to their success and long-term growth. The company's non-negotiables included an embeddable platform that would allow them to scale their product listings without exhausting internal resources and deliver a best-in-class user experience.
Design Huddle gives Market Dwellings’ customers more autonomy to quickly and easily personalize their designs, receive instant proofs, and approve them for print. This eliminates the need for manual customizations and removes the endless design revisions between their team and customers.
Creative automation kickstarts Market Dwellings customers' designs and saves time by pre-personalizing templates with their unique assets. Customers can optionally create an account on the website and upload personal assets, such as a headshot, name, contact details, and more —relevant information that Market Dwellings can use to programmatically populate the agents’ designs.
The company leverages Design Huddle’s Template Locking to indicate the specific template properties that customers can edit. These guidelines ensure that customers can easily personalize their designs without compromising the integrity of the original design. For instance, Market Dwellings uses template locking to allow customers to change the text and font size or select a different background color. At the same time, Market Dwellings also guarantees professional print quality by controlling crop marks and bleed in Design Huddle to ensure their customers' designs print correctly.
Additionally, Design Huddle’s fully customizable and embeddable UI provides Market Dwellings extensive control over how customers interact with their designs. Plus, it’s a significant advantage that the company can keep customers in one design ecosystem instead of redirecting them to a separate UI or tab.
Market Dwellings now offers a faster, more efficient editing experience, boosting its strategic advantage in the marketplace and empowering the company to attract more customers.
Our simple admin interface and PDF Import tool significantly reduce the time it takes Market Dwellings to set up new products from hours to just seconds. The tool lets the company easily upload new designs and preserve individual design elements like gradients and fonts, ensuring design consistency. This new setup process is so efficient that Market Dwellings can effortlessly produce fully customizable templates for their agents across a multitude of marketing materials.
Marketdwellings.com now features 60% more product listings since switching platforms. As a result, the company is tapping into new revenue streams that were previously unattainable while simultaneously strengthening its agents’ competitive edge by offering access to a broader range of unique marketing materials.
Market Dwellings’ designers and software engineers use Design Huddle’s features to ensure a consistent and high-quality experience across marketdwellings.com. The embedded editor equips the company’s designers with intuitive tools to configure and programmatically populate new design templates. Their software engineers leverage the API to develop custom automation features and integrations that improve the site's functionality. This cross-functional approach fosters a seamless customer experience and boosts workflow efficiency, contributing to Market Dwellings' increased sales.
Market Dwellings also integrates Design Huddle with Shopify through our JavaScript SDK. The powerful combination of our editor and a leading ecommerce platform delivers an enhanced experience compared to the disjointed, complex editors found on many web-to-print storefronts.