AdRetriever is a SaaS platform that automates and scales the creation of high-performing display and video ads. The company’s mission was born from firsthand experience as a former media buyer. Managing multiple clients meant creating countless ads, leaving their in-house designer overwhelmed with deadlines, edits, and variations. They needed an efficient way to create quality ads—and identified this same challenge across the marketing industry. AdRetriever set out to make ad creation accessible to everyone, from teams without creative resources to companies that have outgrown their in-house design capacity.
With AdRetriever, companies can effortlessly create dynamic online ads in seconds, manage inventory, and push campaigns to market, eliminating the need for complex design software and expensive agency support. Most recently, the company launched a video ad designer to complement its display ad capabilities, further enhancing its ad creation platform.
Industry - Digital Advertising
Company - AdRetriever
Website - AdRetriever.com
Opportunity - Expand their ad creation platform by adding a robust video ad designer, giving customers a full range of tools to create high-performing ads.
Challenge - Their proprietary video ad creator had significant usability issues, and the high maintenance demands to keep the rendering backend running placed unnecessary strain on the team's time and resources.
Solution - Design Huddle
AdRetriever personally experienced how challenging ad creation is for agencies and online marketers—especially with manual processes, limited design bandwidth, and multiple clients who expect excellence. To address this, they transformed their internal ad creation tool into a SaaS product to help businesses automate product and shopping-based display ads. The game-changing move? Integrating video ad creation, which gives their platform a clear competitive edge in the crowded ad-creation SaaS market.
To get there, they required a solution that served both their developers and end users across key areas:
👉 Embeddable, customizable editor with a flexible SDK - enabling them to tailor the experience to their specific requirements.
👉 White-label platform - allowing the editor to seamlessly reflect their brand.
👉 Template-driven workflow - keeping core designs consistent while swapping elements to efficiently scale video production.
AdRetriever initially developed a basic video ad creator, but it had significant usability issues and required heavy maintenance to keep the rendering backend running, draining the team's time and resources. They needed a seamless, high-performing, easy-to-embed solution to boost customer engagement and open up new ad creation possibilities.
After extensive evaluation, Design Huddle emerged as the ideal solution—integrating flawlessly into their platform and delivering the experience their customers deserved.
“Implementing Design Huddle has delivered clear benefits for our team and customers. Our developers appreciate the intuitive documentation and robust APIs and SDKs, while our end users value the ability to customize individual elements of their video ads, unlocking greater impact.”
- Daniel Shorten, Product Manager, AdRetriever
AdRetriever leverages Design Huddle’s highly customizable interface to create an experience perfectly aligned with its customers' needs, resulting in a sleek, simple workflow. They’ve implemented Design Huddle’s embeddable editor, which gives users a clear visual of all available editing tools. With this editor, users can seamlessly trim video clips, preview motion graphic updates, and edit individual elements of their video ads, including scene length and audio tracks. They also use creative automation to speed up template creation by prepopulating video templates with dynamic text, such as prices and product names. Together, these features have transformed overall ad quality and significantly enhanced user satisfaction.
Design Huddle’s support for Lottie files enables the AdRetriever team to create high-quality video content in After Effects and seamlessly load it into Design Huddle. From there, customers can effortlessly tailor text, colors, and images—making even complex videos easy to personalize. This significantly improves the overall user experience by turning animation creation into a simple, intuitive, and streamlined process.
Design Huddle enables custom development at turnkey speed through flexible APIs and a JavaScript SDK. AdRetriever users can start with the ready-made editor and easily tailor it to their unique business requirements—including adding integrations. This speeds up time-to-launch while reducing development resources and costs.