Rapid Dev is a leading development agency that helps businesses quickly and cost-effectively build, launch, and manage custom web and mobile applications on the Bubble app development platform. Traditional software development is often time-consuming, expensive, and requires specialized expertise. Rapid Dev overcomes these challenges using Bubble, consistently reducing development time and costs by 50% while driving business growth for customers, from small and medium-sized companies to large enterprises and non-technical professionals.
Industry - Software Development
Company - Rapid Dev
Website - www.rapidevelopers.com
Opportunity - Develop customer websites and apps with a user-friendly, embedded design environment to gain a strategic advantage.
Challenge - Finding an embeddable design and video platform that fulfills both the agency’s requirements and those of its customers.
Solution - Seamlessly embed Design Huddle’s white-label media creation platform into customers' websites and apps.
Customer since - 2024
Rapid Dev already provides significant value by developing their customers' websites and apps on Bubble’s developer platform, ensuring fast turnarounds. To further strengthen their agency's value, integrating a design and video editor directly into customers’ websites or apps helps boost user engagement and sales.
However, the difficulty is sourcing the right solution that fulfills both Rapid Dev’s requirements and those of its customers. Development agencies face a shortcoming of embeddable design and video platforms that provide smooth integrations and a superior user editing experience. Rapid Dev wouldn’t settle for:
👉Complex creative editing platform integrations that delay time-to-market for customer websites and apps while exhausting developer resources. This could potentially hinder the agency’s ability to onboard new clients.
👉Subpar design and video editing workflows for their customers' users. Rapid Dev didn’t want users to leave their customers’ familiar ecosystem. Users also expect more design autonomy, so a customizable interface with intuitive editing workflows was essential.
Rapid Dev needed a media creation platform that didn’t compromise on performance. Unfortunately, the platforms they evaluated consistently fell short because they did not offer a fully integrated design and video editing experience. Design Huddle proved the perfect solution for both their agency’s and customers’ requirements.
"After evaluating multiple options, Design Huddle emerged as the most suitable choice for our agency and client's integration needs due to its superior features and capabilities compared to competitors.” - Matthew Graham, CEO, Rapid Dev
Rapid Dev leverages Design Huddle’s powerful JavaScript SDK and API to deliver a tailored, embedded design experience within their customers' websites and apps. Their team collaborated with Design Huddle to navigate five integration considerations, ensuring they built the most thorough integration for their customers. These considerations included how to:
1. Synchronize users and assign roles and permissions to access templates, allowing them to design with the correct assets.
2. List Templates for users to select from in the proper locations with the right filters, searchability, and data.
3. Open the Editor with the appropriate template and prefill relevant data (e.g., name, logos, etc.) when necessary.
4. Export projects from Design Huddle to multiple locations (e.g., social post, printer, shopping cart, etc.).
5. Organize and manage user projects after creation, including accessing projects for future export or further edits.
Our comprehensive API and SDK library, granular documentation, and Postman integration enable Rapid Dev to test various API and SDK methods before implementation. The integration process was so straightforward that Rapid Dev can now consistently accelerate their customers’ websites and apps time-to-market by 25% and reduce developer resource usage by 40% per project, freeing up time to bring on more agency customers.
Rapid Dev provides immense value to their customers through increased user engagement, retention, and revenue, leveraging the strength of Design Huddle’s Media Creation Platform. They specifically generate value in the following areas:
👉 Boost user engagement with Design Huddle’s fully customizable Editor that Rapid Dev tailors to customers' requirements. This guarantees the most intuitive and engaging editing experience for users, improving overall efficiency and reducing the probability of site and app abandonment. Additionally, Design Huddle’s user-friendly Editor empowers the agency's clients to connect with a broader demographic, including individuals with limited design experience. Clients have subsequently reported measurable sales growth as a direct result.
Discover six ways to create a custom editing experience on Design Huddle!
👉 Strengthen user retention by eliminating overly complicated editing workflows that frustrate users and instead implement Design Huddle’s simple and consistent editing processes and tools that keep users returning. For example, Rapid Dev leveraged the API to develop 5,000 new template variations across different product types for one of their customers. This expansive template library gives the user the autonomy to create designs independently without requiring designer resources.
👉 Tap into new revenue opportunities by replacing manual processes with automation. Design Huddle’s Creative Automation allows Rapid Dev to expedite media creation with variable data (e.g., text, media, colors) at high volumes, even before users access the Editor. For instance, this functionality helped one customer eliminate the need for manual product personalization by using creative automation to give users' designs a starting point. The customer can now display mockups of those designs on additional products to show users other items they can purchase. This improved experience increases sales and unlocks new upsell opportunities.
Ready to see how Design Huddle can streamline your next dev project?