--- title: Planning Center Increases Custom Video Production 26-Fold with Design Huddle description: Discover how Planning Center increased daily custom video production 26-fold and boosted app engagement by leveraging Design Huddle's creative automation. image: https://blog.designhuddle.com/hubfs/planning_center%20(1).jpg --- [![Design Huddle logo icon](https://www.designhuddle.com/assets/images/svg/logo-no-text.svg) ![Design Huddle logo text](https://www.designhuddle.com/assets/images/svg/design-huddle.svg)](https://www.designhuddle.com) - Platform - ###### [Digital Build digital templates for social media, web banners, ads, and digital signage. Build digital templates for social media, ads, and digital signage.](https://www.designhuddle.com/graphic-design-editor) - ###### [Print Build print templates with bleed & CMYK for multi-page and large format projects. Build print templates with bleed for multi-page & large format projects.](https://www.designhuddle.com/web-to-print-design-tool) - ###### [Video Build video templates with transitions, animations, and multiple audio tracks.](https://www.designhuddle.com/white-label-video-editor) - ###### [Slides Build slide presentation templates to share publicly or privately.](https://www.designhuddle.com/slide-presentation-software) ###### Features - [Platform](https://www.designhuddle.com/features#platform) - [Editing](https://www.designhuddle.com/features#editing) - [Creative Automation](https://www.designhuddle.com/features#creative-automation) - [Generative AI](https://www.designhuddle.com/features#generative-ai) [View All](https://www.designhuddle.com/features) ###### Editor Playground - [Try the Editor](https://www.designhuddle.com/playground#tab-digital-ui) - [Try Creative Automation](https://www.designhuddle.com/playground#tab-variable-template-preview) - [Try Web to Print](https://www.designhuddle.com/playground#tab-multi-page) - [Try Video Editing](https://www.designhuddle.com/playground#tab-video-ui) [View All](https://www.designhuddle.com/playground#tab-digital-ui) - Solutions #### By Industry: - [SaaS/Technology](https://www.designhuddle.com/saas-technology) - [Web to Print](https://www.designhuddle.com/web-to-print-design-tool) - [Franchise](https://www.designhuddle.com/franchise-marketing) - [Brands & Agencies](https://www.designhuddle.com/brands-agencies) - [Real Estate](https://www.designhuddle.com/real-estate-marketing-software) #### By Use Case: - [Creative Automation](https://www.designhuddle.com/creative-automation-platform) - [Video Automation](https://www.designhuddle.com/video-automation-software) - [Variable Data Printing](https://www.designhuddle.com/variable-data-printing-software) - [Promotional Products](https://www.designhuddle.com/promotional-products-software) - [Digital Signage](https://www.designhuddle.com/digital-signage-design-editor) - Developers - ###### [Overview Get to know the All-In-One graphic design and video creation platform.](https://www.designhuddle.com/developers) - ###### [Editor Playground Explore and engage with popular features and examples of customized Editors. Explore and engage with features and examples of customized Editors](https://www.designhuddle.com/playground) - ###### [Developer Toolkit Getting started with the Design Huddle API and SDK.](https://api.designhuddle.com/) ![Video Thumbnail](https://designhuddle.com/assets/images/temp/video-thumbnail.webp) [Play the Video ![Play Buttton Icon](https://designhuddle.com/assets/images/svg/ico-play-btn.svg)](https://blog.designhuddle.com/developers) - Resources - [Blog](https://blog.designhuddle.com) - [Features](https://www.designhuddle.com/features) - [Customer Success](https://www.designhuddle.com/customer-success) - [AI Tools](https://www.designhuddle.com/ai-tools) - [FAQ](https://www.designhuddle.com/faq) - [Pricing](https://www.designhuddle.com/pricing) - Company - Contact Us - [Customer Support](https://help.designhuddle.com/) - [Schedule A Demo](https://www.designhuddle.com/demo) - [Terms of Service](https://www.designhuddle.com/terms) - [Privacy Policy](https://www.designhuddle.com/privacy) - [Pricing](https://www.designhuddle.com/pricing) [Schedule a Demo Schedule Demo](https://www.designhuddle.com/demo) #### [< Blog](https://blog.designhuddle.com) : Creative Automation # Planning Center Increases Custom Video Production 26-Fold with Design Huddle ![Planning Center customer story](https://blog.designhuddle.com/hubfs/planning_center%20(1).jpg) ## About Planning Center [Planning Center](https://www.planningcenter.com) is a church management SaaS company transforming how more than 80,000 churches worldwide—across all sizes, denominations, and structures—engage with their congregations. Their goal is to ease the administrative load on church staff and volunteers, freeing up valuable resources so they can dedicate more time and energy to serving and supporting their congregation and community. Their software includes time-saving features, such as the [Church Center](https://www.planningcenter.com/apps) app. This app helps churches easily manage event sign-ups and payments, receive donations, plan services, coordinate facilities, and more.  --- ### At a glance Industry - SaaS Company - Planning Center Website - [www.planningcenter.com](https://www.planningcenter.com) Opportunity - Convert Planning Center’s custom video creation experience into a self-serve solution to increase Church Center app engagement. Challenge - Their proprietary system was expensive to maintain and needed more flexibility and automation to scale custom video requests. Solution - Leverage Design Huddle’s Video Creation Platform for streamlined automation.  Customer since - 2024 ![results (1)](https://blog.designhuddle.com/hs-fs/hubfs/results%20(1).jpg?width=1401&height=845&name=results%20(1).jpg) --- ## The opportunity   ### Convert Planning Center’s custom video creation experience into a self-serve solution to increase Church Center app engagement Planning Center’s goal was to expand user engagement with their Church Center app by offering customers a [unique marketing video](https://www.planningcenter.com/blog/2024/08/make-your-own-church-center-promo-video) they can use to encourage app adoption among their congregants. Although the company already provided custom videos, the manual process was resource-intensive for Planning Center, limiting them to producing just one video daily. This made it difficult to efficiently scale video output as their customer base grew. To address their challenge, the team aimed to convert the manual video creation experience into a self-serve solution within their CMS, Publishing.  The issue, however, is that their 80,000 global church customers all use different Church Center app features. For example, some churches collect donations and facilitate small group functionality, while others do not. On top of this, Planning Center was still operating on a proprietary system that was prone to failure, hard to update, and required constant staff intervention to create and send custom videos to clients.  Planning Center needed a new, flexible video creation solution that: 👉 Enables customers to quickly generate fully custom videos based on the Church Center app features they use and incorporate their church’s unique branding directly in their Publishing Portal  👉 Streamlines manual tasks by implementing automated processes 👉 Eliminates expensive, recurring maintenance costs  --- ## The solution ### Implement Design Huddle’s Video Creation Platform to boost app engagement and save valuable resources  Design Huddle aligns with Planning Center's unique business requirements and offers customers a solution for generating custom videos without relying on internal resources.  ![quote](https://blog.designhuddle.com/hs-fs/hubfs/quote.jpg?width=1401&height=845&name=quote.jpg) ### Programmatic video creation scales daily video production 26-fold, driving greater product adoption Our [robust API](https://api.designhuddle.com) and [creative automation](https://blog.designhuddle.com/what-is-creative-automation-and-how-does-it-optimize-design-and-video-creation) power the custom video experience in Planning Center’s Publishing Portal. By providing their customers with access to create custom videos, Planning Center simultaneously boosts the Church Center app engagement while fostering stronger communication, connection, and participation among congregants. Planning Center starts by creating [video templates](https://www.designhuddle.com/white-label-video-editor) using our interface. The team then builds video clips to highlight the various features of the Church Center app. For example, one clip might represent the volunteer feature, while another demonstrates the giving feature. Finally, the video team can easily tag variable elements within the video templates, allowing them to be autopopulated by our API.  Creative automation eliminates the time-consuming process of manually creating custom videos by enabling Planning Center to programmatically populate video templates with customers' logos and branding assets stored in their Publishing Portal. The feature also gives Planning Center’s customers the ability to select the applicable Church Center app features (e.g., groups, volunteer, registration, check-ins, giving, etc.) they wish to highlight in their video. The result? A branded marketing video that showcases the features most relevant to the church’s congregation.  Due to this streamlined process, video production jumped from 1.6K videos on their proprietary platform over four years to 2K videos within the first 90 days of launching Design Huddle. Daily video production also increased from one video to 26 custom videos generated daily. ### Workflow efficiencies simplify the process of updating videos, saving Planning Center valuable time and resources Design Huddle’s Media Libraries and Resizing features offer Planning Center the flexibility to create multiple versions and updates to their original video - an option previously unavailable to the team. In the past, every update required manual edits, making it challenging to maintain existing customer videos, let alone scale to accommodate more. Now, with Design Huddle, the Planning Center team creates custom videos and implements easy, real-time updates that can be applied across all customers' individual videos. For example, if a video clip requires updates, the team can upload a new version of the affected scene and instantly provide all customers access to the latest version. Additionally, Planning Center can quickly release a video template in portrait orientation for social media.  ### Replacing their proprietary system with Design Huddle lowers annual maintenance costs   Our platform eliminates the expensive costs of [hosting and maintaining their proprietary system](https://blog.designhuddle.com/design-huddle-for-saas-platforms-integrated-media-creation-capabilities). Planning Center frees up previously dedicated resources for platform maintenance by offloading product development to our team. With their ability to scale custom video creation with Design Huddle, the company can now focus on exploring additional ways to fuel greater product engagement. February 20, 2025 - - # Related Articles ## [![Real Estate Marketing Toolkit](https://blog.designhuddle.com/hubfs/print_examples.png) How Brokerages Can Build a Real Estate Marketing Toolkit That Agents Actually Use Explore how to build a real estate marketing toolkit with automated, customizable templates that agents can personalize while keeping every asset on brand. Read more >](https://blog.designhuddle.com/how-brokerages-can-build-a-real-estate-marketing-toolkit-that-agents-actually-use) ## [![Real estate marketing design tools](https://blog.designhuddle.com/hubfs/cover-Jun-08-2026-03-51-54-6660-PM.jpg) The Guide to On-Brand, Agent-Led Marketing with Real Estate Marketing Design Tools Learn how real estate marketing design tools help brokerages attract, retain, and empower agents while boosting sales with easy, on-brand content creation. Read more >](https://blog.designhuddle.com/the-guide-to-on-brand-agent-led-marketing-with-real-estate-marketing-design-tools) ## [![Dribbble partner](https://blog.designhuddle.com/hubfs/dribbble_cover.jpg) Design Huddle Featured in Dribbble Exclusive: Tools Agencies Use in 2026 Discover how Design Huddle empowers agencies to streamline creative production and maintain brand consistency, recognized in Dribbble’s 2026 tools roundup. Read more >](https://blog.designhuddle.com/dribbble-exclusive-tools-agencies-use-in-2026) ##### Platform All-In-One Customizable Platform - ###### [![Digital Platform Icon](https://www.designhuddle.com/assets/images/svg/digital.svg) Digital Build digital templates for social media, web banners, ads, and digital signage.](https://www.designhuddle.com/graphic-design-editor) - ###### [![Print Platform Icon](https://www.designhuddle.com/assets/images/svg/print.svg) Print Build print templates with bleed & CMYK for multi-page and large format projects. Build print templates with bleed for multi-page & large format projects.](https://www.designhuddle.com/print-design-software) - ###### [![Video Platform Icon](https://www.designhuddle.com/assets/images/svg/video.svg) Video Build video templates with transitions, animations, and multiple audio tracks.](https://www.designhuddle.com/white-label-video-editor) - ###### [![Slides Platform Icon](https://www.designhuddle.com/assets/images/svg/slides.svg) Slides Build slide presentation templates to share publicly or privately.](https://www.designhuddle.com/slide-presentation-software) ##### Developers - ###### [Overview Get to know the All-In-One graphic design and video creation platform.](https://www.designhuddle.com/developers) - ###### [Editor Playground Engage with popular features and a custom editing experience.](https://www.designhuddle.com/playground) - ###### [Developer Toolkit Discover our flexible and robust API built for developers.](https://api.designhuddle.com) - ###### [Javascript SDK Discover our SDK for Editor customization and automation.](https://api.designhuddle.com/jssdk) ![Video Thumbnail](https://www.designhuddle.com/assets/images/temp/video-thumbnail.webp) [Play the Video ![Play Button Icon](https://www.designhuddle.com/assets/images/svg/ico-play-btn.svg)](https://blog.designhuddle.com/developers) ##### Solutions #### BY INDUSTRY: - [SaaS / Technology](https://www.designhuddle.com/saas-technology) - [Web to Print](https://www.designhuddle.com/web-to-print-design-tool) - [Franchise](https://www.designhuddle.com/franchise-marketing) - [Brands & Agencies](https://www.designhuddle.com/brands-agencies) - [Real Estate](https://www.designhuddle.com/real-estate-marketing-software) #### BY USE CASE: - [Creative Automation](https://www.designhuddle.com/creative-automation-platform) - [Video Automation](https://www.designhuddle.com/video-automation-software) - [Variable Data Printing](https://www.designhuddle.com/variable-data-printing-software) - [Promotional Products](https://www.designhuddle.com/promotional-products-software) - [Digital Signage](https://www.designhuddle.com/digital-signage-design-editor) ##### Resources - [Blog](https://blog.designhuddle.com) - [Features](https://www.designhuddle.com/features) - [Customer Success](https://www.designhuddle.com/customer-success) - [AI Tools](https://www.designhuddle.com/ai-tools) - [FAQ](https://www.designhuddle.com/faq) - [Pricing](https://www.designhuddle.com/pricing) ##### Company - Contact Us - [Customer Support](https://help.designhuddle.com) - [Schedule A Demo](https://www.designhuddle.com/demo) - [Terms of Service](https://www.designhuddle.com/terms) - [Privacy Policy](https://www.designhuddle.com/privacy) - [Responsible AI](https://www.designhuddle.com/responsible-ai) - [Compliance](https://trust.designhuddle.com) [![Logo Design Huddle LLC.](https://www.designhuddle.com/assets/images/svg/logo-no-text.svg)](https://blog.designhuddle.com/) © 2026 Design Huddle - - - ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://stream.mux.com/2o4gp9FqpEure4QlfjiNvf9zPxGHRv5C01v6jb7IivJs/capped-1080p.mp4", "dateModified" : "2025-04-22T20:48:47.707Z", "duration" : "PT1M53.77S", "height" : 1080, "name" : "pc_final", "thumbnailUrl" : "https://20916693.fs1.hubspotusercontent-na1.net/hubfs/20916693/pc_final.mp4/medium.jpg?t=1745354927707", "uploadDate" : "2025-02-11T21:14:47.343Z", "width" : 1920 } ```